In week 12, we learned about media evaluation process in the lecture hall. Media evaluation is an essential methodology to track the effectiveness of the ad campaign. It is very important to make sure the strategy that we have made in order to know if the ad campaign designed with certain goals and objectives has been able to do its tasks efficiently or not. The media evaluation forms an important part of the plan follow up. We discuss in brief the evaluation process that should be followed to monitor the success of the media plan.
Other than that, evaluating and assessing the suitability and effectiveness of a form of media. for example,radio, television etc. Media evaluation is the analysis of media content, rating its exposure utilizing various established criteria, frequently including tonal value and the existence of key messages. It is considered by businesses to be one of the most accelerating vehicles of mass communications research.
Media evaluation process is very important in order to determine what the student is able to see and how he or she is using his or her vision. In addition, with the process of media evaluation, easier for us to look which medium that is suitable to use in teaching and learning with the students. For example, it can guide teacher to make a decision about the best instructional medium for a given student, such as braille, print, dual media, auditory, tactile or some combination.
In conclusion, from the explanation above, we know what the importance of media evaluation process is. Whether the goals and objective of that one media already achieve as what it should be and make other people such as teacher to choose suitable medium in order to use in their teaching and learning with the students.